Next time you’re out shopping for your next pair of sneakers in Paris, swing by the Adidas sport performance store and prepare to get your run on.
The store has a mi Innovation Center, an interactive space thats brings full customization to all sneaker addicts. You walk and run on a giant digital treadmill that takes every biometric reading possible thru your feet, feeding the computer with information like foot pressure, shape, size and landing stress. Then you design your shoe using a giant digital touchscreen (multi-touch displays anyone?). The choices are vast and you watch as a 3D model of your design dynamically updates itself. When you’re happy with what you’ve got, watch as a giant mirror graphs your new shoe around your feet in the reflection in real time! When all is said and done, you pay for your shoe and it arrives at your doorstep 3 weeks later.
Seems like this customization trend is trickling into every athletic shoe brand. Question is, how soon before somebody decides to create a monstrosity of a shoe? You know, one with gel pads, air pumps, multi-colored laces and spring shocks.
A few more images after the jump and check out the video tour.
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