Back in my day getting red eye out of pictures taken with cell phones required post-photoshoot touch ups on a computer. Thanks to FotoNation which has just released its new red eye correcting technology for camera phones the touch up can be done automatically and on the spot.

FotoNation is well known for its red eye technology and has provided it to brands such as Kodak, Nikon, PENTAX, Sanyo and Samsung for their digital cameras. FotoNation also won the 2006 European IST award for its red eye correction technology. With all that under its belt you know it’s not a bunch of guys working in their mom’s garage with a budget based off string and a can of lima beans. Of course if you want the more professional version of what I just said you can hear it straight from the CEO.

“FotoNation’s Red Eye detection and reduction technology has become the defacto standard for embedded implementations of red-eye correction in today’s digital cameras,” said Eran Steinberg, CEO of FotoNation.

The new technology will be making its first product appearance on the Nokia N73, N80 and N93 series of camera phones. Although it will be demonstrated at the Photo Marketing Association Show (PMA) in Las Vegas, Nevada, March 8-11, 2007. I hope vegas is prepaired for the storm of avid camera phone photographers.