It’s not the 1st time we’ve seen the prices on the HD-DVD players drop. This time, they’re calling it a “strategic reduction” but we the consumers can think of it as “an increasingly better deal.” Looking to stave off the PS3 Blu-ray player, Toshiba is slashing the prices on all of their HD-DVD players. This means you can pick up their base model (the HD-A2) for $399 and their high-end model (the HD-A20) for $499.

Of course this still makes the HD-DVD add-on for the Xbox 360 the best deal if you’ve already bought the console and you’re looking to make the jump into HD.

[gamesindustry.biz]