The newly enhanced Nero, aptly named Nero 7 Ultra Edition Enhanced debuted at this year’s NAB conference in Las Vegas and the newest addition adds a slew of HD extras, but they’re going to cost you … maybe.

“Nero users can now author their video content onto Blu-ray Discs (BD-R and BD-RE) featuring sophisticated menus, and can play the authored discs on their PCs, and via Blu-ray players.”

But Nero, what about HD-DVD?

“Because Nero is committed to supporting the full range of HD formats, the company has also released a new plug-in that enables HD DVD playback with the Nero ShowTime application.”

Ahh, I see and how much is this whole enchilada going to set consumers back?

Nero 7 Ultra Edition Enhanced is currently available at retail for $99.99, and via download from www.nero.com for $79.99. Current Nero 7 owners can download the update free of charge. The additional HD-DVD plug-in costs $24.99.

Well, you drive a hard bargain but if you don’t mind, I’ll just sit this one out, at least until the dust settles on this whole format war.