File this in the category of “desperate ideas,” Sony is hoping that their Australian launch of the PS3 (due on March 23rd for all your aussies) will go over a bit more smoothly if they give away a Blue-ray Disc version of Casino Royale, for the first 20,000 Australian buyers. I wonder if they will hit 20,000 buyers before I see it in the bargain bin at Wal-Mart for $1.99.
Sony has already offered similar deals to American and Japanese customers with their offer of free downloads of the GranTurismo PS3 game, as well as a copy of Talladega Nights: The Ballad of Ricky Bobby. Apparently Sony doesn’t think Australians have a sense of humor.
Sounds like yet another crappy idea from the company that brought us the PSP - AKA the gaming machine that claims to do everything but really does nothing, and the PS3 - AKA the 600 dollar paperweight.
[Via USA Today]
|
One Miserable Response thus far to “Sony hoping free swag will lure buyers”
|
Say something incredibly witty, insightful, or l33t
|
February 23rd, 2007 at 11:43 am
A similar offer stands in the UK, though i believe the offer was to the first 250,000 consumers. I don’t see why it’s a bad idea, from the consumer standpoint they get a free movie. From Sony’s angle, they help to install Blu-Ray as the more dominant HD movie format.
Also, let us all know when you see a blu-ray copy of the movie for $1.99. Personally I can’t stand the movie but seeing as it probably costs Sony $1.99 to print and distribute the disc, let alone how much it costs the retailer, it may be a while before you find Blu-ray discs for that little.
Please though, do keep us informed.